Why we do what we do?

The answer is simple, because we absolutely love what we do! It’s not just a love for riding, but for riding in great company through the Icelandic highlands. There’s nothing quite like sharing that experience with our customers for the first time, seeing the awe in their eyes and feeling the magic of the moment.

What truly drives us is the connection we build with people, turning an adventure into a shared memory that lasts long after the engines stop. We love meeting new faces, hearing their stories, and being part of moments they’ll never forget. It truly makes us feel like we have the best job in the world. You simply can’t beat that feeling.

We met on bikes while working as guides, so starting our own adventure company felt like a natural next step. Óskar has many years of experience on snowbikes, and offering that experience to others felt more like a calling than a choice. The thrill of snowbiking is something everyone should get to feel, though few ever have the chance.

We also noticed a gap in the Icelandic market, no one was offering exclusive guided tours for individuals and small groups on enduro bikes. So, we decided to add that service to our lineup. Now, we spend our summers riding enduro bikes and our spring season, from March to May/June, on snowbikes. Just living the dream!